There are a couple of ways to get my attention with a press release. First, you can quote The Big Lebowski in the subject line. You can also give your product a truly bizarre name. Congratulations, Brick House Security, the “Nobody F’s With the Jesus” e-mail you sent out for your GPS Jesus Program got my attention.GPS Jesus is the name of a program aimed at protecting nativity scenes. Brick House is donating GPS devices for communities to place in baby Jesuses to help curb stolen nativity scenes.The company worked with 30 communities in the program last year and will be expanding out to 100 for 2010. “There’s been no attempt of theft since we announced that we’re tracking our Jesus,” Alan Czyewski of St. Ambrose Church, Old Bridge, N.J. is quoted as saying in the aforementioned press release. “This is our third year, and we love this. People are now well aware of our GPS Jesus, so they leave it alone.” The Christian messiah abides.