This article is an excerpt from the site analysis of
T.Peterson Site master Eric "Web Measurement Hacks"
– HACK#58 " Use, the, Entry, Exit, and, Single-Access, Page, Report",
for the website analysis, understand the relevance of user access to each page is very necessary and very important, then you should know where users enter, and from where the exit site, which pages do not attract users such as the need to understand the basic knowledge.
according to the goals of the website, there are various statistical measures and reports. However, there is hardly any interest in accessing pages, exiting pages, and jumping out of pages. Without careful reading, the digital marketing programs that study these page reports are incomplete, and the missing, missing, sticky information they provide is worthless. Fortunately, regardless of which site analysis tools you use, they will include these 3 reports in the standard report.
enters the page
access page report shows the most used pages to access the site. These pages are the first to see when a user enters a web site. Looking at the report in detail, you’ll be surprised to see that not all web users access the site from the front page. In fact, users may not even browse the home page while accessing the site.
why does a user enter a web site through other pages, not a home page, for the following reasons:
language search engine is
outside the home pageAll marketing activities of
were included below the line promotion, landing page
have a bookmark
have a direct input from friends or colleagues, acquisition and viral network marketing activities in URL
were unconscious into
Among these reasons, only the last item (i.e., unconscious entry) is the concern of
marketers and a factor that should be examined in detail. Typically, the "unconscious entry" is due to cached pages and the loss of face monitoring tags (tag based solutions), where access to the site during the stay is technically severed.
page cache is a common question that uses analysis of Web server log files instead of monitoring tags inserted in the page. When you use the traditional log file, if the page is not from the server in a log file or report will not see this page, and if the second page is retrieved from a server (not cached), through the statistical tools to you, you will get second pages as >